GHD Design
GHD is an global engineering and design firm that first opened its doors nearly a century ago. By adopting a long-term perspective on the climate crisis, geopolitical changes, industry disruptions, and technological advancements, they create infrastructure that is not only sustainable but brings lasting benefits to communities generation after generation. GHD’s landscape architecture approach is centered on green public space designs that support communities, recreation, and health by filtering water, restoring habitats, improving air quality, and mitigating the urban heat island effect.
Check out their work here → GHD Design
Shoot #1 - Darley Road Cycleway
Objective: To photograph how the local community has embraced the new cycleway infrastructure and highlight how it facilitates an active lifestyle reducing the need for cars to access the Queen’s Park.
Type of Photography: Half-day lifestyle shoot with drone photography to highlight the people using the cycleway and footpaths is various ways.
Photography Usage: Used for both digital and print to raise awareness of their work and its benefit to communities.
Outcomes: Increased engagement across social media platforms. Used in print to improve annual reports and show actual qualitative results of the cycleway.
Shoot #2 - Jackson Place Ecological Remediation Site
Objective: To document the growth of the flora and the increase in biodiversity 3 years after the ecological remediation of the site.
Type of Photography: Half-day shoot with marco, lifestyle, architecture and drone photography to holistically capture the environmental change.
Photography Usage: Used for both digital and print to raise awareness of the business and its practices. Primarily used on social platforms and internal documentation.
Outcomes: The documentation of the positive changes in biodiversity, capturing the increase in species variety and abundance. These images serve as powerful evidence of successful conservation efforts and can help raise awareness and support for ongoing ecological restoration projects.
Shoot #3 - Tench Reserve Wharf Precinct
Objective: To photograph the Tench Reserve in Penrith and how its revitalisation has created a meeting place for local families to engage with the environment along the Napean River.
Type of Photography: Half-day shoot of architectural and aerial photography.
Photography Usage: Used for both digital and print to showcase the overall design. Primarily used in both marketing and sales.
Outcomes: Increased engagement across social platforms including Instagram and LinkedIn.