Show how your work changes the world.
Stories are more than entertainment.
Whether your an established sustainability professional or an aspiring sustainable entrepreneur, your stories are what sets you apart from others in your industry. Stories give us deeper understanding and connection to the lives and people behind the brand and the values that they embody. By showing others how you work, what you care about, and the benefits of your business, you develop a greater trust with the people you serve and the wider community.
Show how your work drives change.
You can tell people all you want about the stats and numbers your businesses generates but nothing will cut through more effectively than visually representing the difference you make with engaging and compelling photography. So many sustainable businesses out there choose to use generic stock photos of the environment which have become pervasive and uninspiring. Show your audience that your business is different and is truly committed to making change by developing your own visual stories of exactly how your work is changing the world.
“People forget facts but remember stories.”
- Joseph Campbell
How I Help Your Sustainable Business
Assess and Design
Your imagery is your brand’s first point of contact. Does your current photography on your website, collateral and across your social media platforms speak to how you work, what you care about and the impact you have? I work with your team to assess whether your imagery aligns with your brand and vision.
Once we establish how you’re using your given visual assets, we collaborate to tell the stories that define you and your business. Whether that be a personal experience, a client’s journey, a living environment that you’ve protected or a community you’ve improved, showing the benefits of your work is how you build real trust in your organisation.
Plan and Shoot
Having the stories that will resonate with your audience is a great starting place. Now it’s time to translate your actual impact into compelling imagery by fully planing a personalized shoot for each of your stories. Deciding on the look and feel of the imagery will help us determine when to shoot, who we loved to be involved and the location that best tells that story.
Having a well though-out strategy means that our work on location runs smoothly and we get the great imagery we’re looking for. If we choose to use natural light or studio flash, take long exposures or put up a drone, I use the best photography equipment for the job to implement our plan and capture your work in its best light.
Inspire and Scale
Now that you have a great library of images and it’s time to put them out there to the world. We look which images best tell your story and how to use them strategically to maximize your engagement. Whether it be a banner on your home page, an image for a post on LinkedIn or a story in your annual report, using your imagery effectively is key to growing your audience and impact.
We also discuss how to best track the performance of the images to get a better understanding on how people are engaging in your business so you can refine the implementation of your photos and continue to scale your business and impact.
“I firmly believe that the art of storytelling will never change. If you tell a good story, people will hang onto your words”
— Sir David Attenborough