Eclipse Passive House
Eclipse Passive House is a prefabricated home builder that specialises in a panelised system manufactured offsite for new houses and renovations. Their mission is to build ultra energy efficient custom homes that are the most comfortable and healthiest internal environments for their clients. Their panelised manufacturing system, alongside their commitment to certified passive house standards, allows them to create homes that not only have a much smaller environmental footprint but are completed within much shorter time frames.
Check out their work here → Eclipse Passive House
Shoot #1
Objective: To photograph the manufacturing process at the Eclipse factory by showing how the panels are designed and built to the highest passive house standard.
Type of Photography: Half-day lifestyle shoot to highlight the builders in action and to showcase where and how the panels are created.
Photography Usage: Used for both digital and print to raise awareness of the business and its practices. Primarily used in a manufacturing guide for architects to show where their expertise comes into the process.
Outcomes: Increased level of professionalism on the website, social media and print collateral. Imagery brought in-line with the brand identity to increase engagement across social channels and info architects of how to best work with their manufacturing process.
Shoot #2
Objective: To capture the installation process of the manufactured panels on site.
Type of Photography: Half-day lifestyle shoot to highlight the builders in action and to show how a simple crane hire can quickly and efficiently install the prefabricated panels.
Photography Usage: Used for both digital and print to raise awareness of the business and its practices. Primarily used in a manufacturing guide for architects to show where their expertise comes into the process.
Outcomes: Increased level of professionalism on the website, social media and print collateral. Imagery brought in-line with the brand identity to increase engagement across social channels and info architects of how to best work with their installation process.
Shoot #3
Objective: To photograph a custom designed home in the NSW Central Highlands and showcase how it fits and performs within the landscape.
Type of Photography: Full-day shoot of architectural, interior and aerial photography.
Photography Usage: Used for both digital and print to showcase the quality of the build and the possibilities when working with a prefabricated builder. Primarily used in both marketing and sales.
Outcomes: Increased engagement across social platforms including Instagram and LinkedIn. Featured in Architecture Australia and shortlisted in the sustainable category at the 2023 Houses Awards.
