Clifton Venues
Clifton venues offers agile work spaces for expanding businesses across 10 locations in Australia, New Zealand and Asia. Their venues provide central, fully equipped spaces for meetings, training and networking with exceptional food and beverage delivery. In addition to providing beautiful work spaces, they create in-venue, virtual and hybrid events, connecting people across multiple locations and time zones.
Shoot #1
Objective: To photograph their brand new hybrid studio and highlight the functionality and flexibility it offers to businesses that host in-venue and virtual events.
Type of Photography: Full-Day Shoot in Sydney: Lifestyle photography to highlight the studio tech, capabilities, final working product and the experience their clientele will receive.
Photography Usage: Used for digital media across their website and social accounts to raise awareness of the studio and its use cases. Primarily used in both marketing and sales.
Outcomes: To showcase their new brand position as a digital, hybrid event company that helps medium to large businesses adjust to the new online business environment.
Shoot #2
Objective: To photograph their agile co-working spaces and facilities and showcase their unique offering to their specific target audience of high-skilled professionals.
Type of Photography: Full-day Shoot at their Margaret St. location in Sydney: Architectural to highlight the form and function of the co-working spaces, facilities and breakout rooms. Lifestyle photography to highlight the working environment and the typical experience of their clientele.
Photography Usage: Used for both digital and print to raise awareness of the business and its programs. Primarily used in both marketing and sales.
Outcomes: To increase level of professionalism on the website, to bring the imagery in-line with the brand identity and to increase engagement across social channels in order to acquire new clientele and up-sell offerings to current clients.
