Body Catalyst
Body Catalyst is a leader in body shaping in Australia and has grown exponentially over the last 7 years since its inception. They use non-invasive treatments to help individuals achieve their body goals by taking a holistic approach, considering their clients’ diet and lifestyle. They currently have 35 clinics across New South Wales, Victoria and Queensland and continue to expand.
Shoot #1
Objective: To create a library of images that embodies the brand, through movement and lifestyle and speak to the target audience of men and women who aspire to live healthy, fulfilling lives.
Type of Photography: 2-Day Shoot: Lifestyle photography at the beach with talent to express the idea of ‘Make the Shift’. In-clinic photos of treatments to help illustrate the client journey.
Photography Usage: Used across all digital and print media for both marketing and sales.
Outcomes: To increase engagement and sales help grow the client base and business overall. In the 4 years these images were used, the company grew from 5 to 24 clinics.
Shoot #2
Objective: To showcase the women behind the brand and celebrate their achievements as successful business women empowering other women.
Type of Photography: Half-Day Shoot: Portraiture of Samantha, founder of Body Catalyst, and her sister Bernie, COO, in both the clinic and on location at the beach.
Photography Usage: Used primarily for professional and media use, across publications like Financial Review, TV, and press releases.
Outcomes: To increase the profile of Samantha and her contributions to the women’s business community in order to drive engagement and sales.
Shoot #3
Objective: To create a catalogue of images that depict the client journey and the use of the various treatments. We also made additional images to extend the library of current branding images.
Type of Photography: Full-Day Shoot: Architecture to showcase the styling of the clinics. Lifestyle photography with talent in-clinic to show the client on-boarding and treatment experience. Additional brand images taken on location at the beach to match current brand photography.
Photography Usage: Used for both digital and print marketing in social posts and sales brochures.
Outcomes: To highlight the care and professionalism of the staff and what clients can expect from the service. This was done with the intention of generating more enquiries and converting more sales.
